Surfrider add campaign... Simply brilliant!

Now this is Brilliant!!!!! Surfrider  have hooked up with Saachi Saachi to do an amazing ad campaign that highlights and drives home just what a f#$%in  mess we are making of our beaches. I am down on Santa Monica Beach all the time and its quiet possible to pick up a garbage bag full of plastic in no more than a 100 ft of beach. I mean really how hard is it to throw it in the trash cans lying around.