A New Action sports camera to Beat the Go Pro?!

Thats the question to ask! Now I love our Go Pro we filmed our short Slyde Handboards teaser on it.  You can take it anywhere and do just about anything to it without too much problem and/or fear of destroying it. But my old school buddy Steve posted this up on his Facebook, Which is the first I've heard of it, The Contour  http://contour.com . Steve if you don't know him is a pro Kayaker check him out here   and I'm pretty sure he is gonna know what camera works best. The dude throws himself off waterfalls for shit sake!  In any event take a look at the footage in their trailer.Its pretty sick stuff. But I would love to hear from anyone who has been using one get their take on this beast and more importantly how it measures up to the popular Go Pro. one thing can be said for sure, we definitely have an action sport camera war brewing on the horizon. Hey more toys for us right?!!  Check it out below and let me know what you think.